Business Analysis

An electronics division (XYZ) of a multi-national company is a manufacturer of semi-conductor parts for electronics industry OEM. XYZ’s product gets used in hi-tech electronics gadgets such as cell phones, LCD/HDTV, laptops etc.

The technology industry is cyclical and can be looked at as volatile. This inherent nature of this industry affects XYZ to stay profitable in the business. There is always new technology in the market and XYZ should adapt to this new technology by updating their product features. This is the primary threatening market force for this industry. This also demands a strong R&D group and good emphasize on new product development.

XYZ’s mission statement says: “Improving Productivity and Advancing Technology”. To engage employees with the mission statement, XYZ organizes annual meeting in a conference room. Top management such as President and Director level people presents company’s performance. Management also provides insight of recent dynamics in the market such as increasing prices of certain raw material, new product developments, key customer feedback, and trend in operating profit. At the beginning of each year, the President sends an e-mail to all employees with highlights of the previous year and where company can still improve as a team.

The workforce at XYZ looks very much involved in productivity. There is a dedicated team for productivity who runs kaizen events with employees from all areas throughout the year. Such events kept employees engaged with the goal of productivity. The strong R&D group is always involved in updating technology to keep up with upcoming trend, to modify operations to improve efficiency, and roll out new product designs. R&D stay connected with operations through new product designs. Such companywide efforts helps employees to stay engaged with company’s mission.